代写assignment 拉筹伯INTERNATIONAL MARKETING MKT3IMK

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  • 代写assignment  拉筹伯INTERNATIONAL MARKETING MKT3IMK

    La Trobe Business School
    INTERNATIONAL MARKETING
    MKT3IMK
    Subject Learning Guide
    Study Period 2
    2016
    Sydney
    Subject Coordinator: Dr Andrew Gilmore
    Instance Coordinator: Mark Fox
    La Trobe University
    2
    Subject Details
    GENERAL DETAILS
    Subject Code:  MKT3IMK  Subject Title:  INTERNATIONAL MARKETING
    Teaching Period:  Semester 2  Location(s):  BU/BE
    Credit Points:  15  Mode:  D  Level:  Undergraduate
    ENROLMENT REQUIREMENTS
    Prerequisites:  N/A
    Co-requisites:  N/A
    Incompatibles:  N/A
    Assumed Skills & Knowledge:  Basic knowledge of marketing principles
    Special Study Requirements:  Students with special needs whose participation in this subject might be limited by any
    study requirements are encouraged to consult the Equality and Diversity Centre (EDC).
    Further information and contact details for the EDC are available at
    http://www.latrobe.edu.au/equality
    STAFF CONTACTS
    Role  Campus  Name  Email  Telephone  Room
    Subject Coordinator
    Instance Coordinator
    Bundoora
    Andrew Gilmore
    andrew.gilmore@latrobe.edu.au
    9479 2365 MAR348
    Instance Coordinator
    Sydney  Mark Fox  MFOX@learning.auscampus.net
    SUBJECT DESCRIPTION
    This subject focuses on the nature of the international marketplace and the problems and decisions facing managers of international
    marketing. It is comprehensive and practical covering marketing goods and services across national boundaries, as well as within different
    national markets. Major topic areas covered are the international marketing imperative, analysis of foreign environments, development of
    international marketing strategies and the implementation of marketing programs across different nations and within nations.
    SUBJECT INTENDED LEARNING OUTCOMES (SILOS)
    Upon successful completion of this subject, you should be:
      aware of the different socio-cultural, economic, and geopolitical environments in which global
    marketing strategies and programs are formulated and implemented;
      Be able to examine global issues and describe concepts relevant to all international marketing
    activities.
      Have developed relevant management skills for planning and expanding activities in global markets
    1
    Develop students’ awareness of the different socio-cultural, economic, and geopolitical environments
    in which global marketing strategies and programs are formulated and implemented and to sensitize
    them to including ethical and sustainability issues in the international marketing context.
    2
    Analyse and evaluate global issues and describe concepts relevant to all international marketing
    activities
    3  Develop relevant management skills for planning and expanding activities in global markets.
    4
    Develop and enhance critical thinking skills, in relation to foreign market assessment, through
    structured analysis and synthesis of data sets on two country markets, and through justified decision
    making via the selection of a specific country market.
    La Trobe University
    3
    代写assignment  拉筹伯INTERNATIONAL MARKETING MKT3IMK
     
    5  Develop and enhance skills to work in a group / team
    FACULTY GRADUATE CAPABILITIES
    The following Faculty Graduate Capabilities (FGCs) are evaluated in this subject:
    FGC  Capstone
    a
    Writing Write and develop logical arguments in a
    structured way, supported by evidence and
    correctly referenced.
    b
    Ethical Awareness
    Interact effectively within a learning or
    subject-specific task.
    c
    Enquiry / Research
    Engage in independent and reflective
    learning
    Appropriately locate, use and evaluate
    marketing and other relevant academic and
    non-academic information for given tasks
    d
    Critical thinking /analysis
    Identify, classify and integrate theory in
    an increasingly independent way. Should
    be able to evaluate, assess and critique
    marketing practices from a range of
    theoretical perspectives
    e
    Creative problem solving/ synthesis Undertake systematic and effective critical
    analysis with guidance from teaching staff
    f
    Team work Participate effectively in more demanding
    group tasks in subject-specific contexts.
    g
    Information Literacy Use a range of specified resources and tools
    to locate and manage and relevant
    information
    h
    Speaking In-class presentation of case study and
    regular participation in class discussion of
    international marketing issues.
    LEARNING ACTIVITY SUMMARY
    Lecture 1 :  The scope and challenge of international marketing; the
    dynamic environment of international trade
    Chapters 1 & 2
    Week 1
    Tutorial 1: No tutorials. Reading: Chapters 1 & 2  Week 1
    Lecture 2 :  Cultural dynamics in assessing global markets;
    Culture, management style, and business systems
    Chapters 3 & 4
    The political and legal environment: a critical concern
    Chapter 6
    Week 2
    Tutorial 2: Questions: Chapter 1: 1, & 2, Chapter 2: 1, 17
    Week 2
    La Trobe University
    4
    Case 1-1 Starbucks – Going Global Fast (p 616)
    Students must advise Tutor of group members’ names
    for case presentation and for International Marketing
    Assignment.
    Lecture 3 :  Developing A Global Vision Through Marketing
    Research Chapter 7
    Financing the international operation: Chapter 5
    Week 3
    Tutorial 3:  Questions: Chapter 3: 8, 17, Chapter 4: 1, 7 ; Chapter
    6: 1, 14
    Case Presentation. 1-2 Nestlé: The Infant Formula
    Controversy
    Tutor allocates product/ countries for assignment.
    Week 3
    Lecture 4 :  Emerging markets
    Multinational market regions and market groups
    Chapter 8 & 9
    Week 4
    Tutorial 4: Questions Chapter 7: 2, 3, 5.
    Case Presentation: 1-3 Coke and Pepsi Learn to
    Compete in India 
    Week 4
    Lecture 5 :  Global marketing management Small and medium size
    enterprise internationalisation: Chapters 10 & 11
    Week 5
    Tutorial 5:  Chapter 8: 1, 8, 11, Chapter 9: 1, 2.
    Case  Presentation:  3-1  International  Marketing
    Research at the Mayo Clinic 
    Week 5
    Lecture 6 : MID-SEMESTER MULTIPLE CHOICE TEST (Chapters
    1-8)
    Week 6
    Tutorial 6: Chapter 10: 1, 2, 7. Chapter 11: 3, 7, 12
    Case Presentation: 2-1 The Not-So-Wonderful World of
    Euro Disney
    Review GMID database / Project Planning
    Week 6
    Lecture 7  Products for consumers
    Products and services for businesses
    Chapters 12 & 13
    Week 7
    Tutorial 7 : Assignment Progress Review
    Case Presentation: 2-5 Corruption: what it entails and
    why it should be stopped
    Week 7
    Lecture 8  International marketing channels
    Chapter 14
    Week 8
    Tutorial 8: Chapter 12: 1, 13, Chapter 13: 1, 8
    Case Presentation: 3-3 Marketing to the BOP
    Project Discussion
    Week 8
    Lecture 9  Integrated marketing communications and international
    Advertising; Personal selling and sales management
    Chapters 16 & 17
    Week 9
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    5
    Tutorial 9 : Chapter 14: 1, 2, 3, 12
    Case Presentation: 4-1 McDonald’s and Obesity
    Project Discussion Submission Guidelines Review
    Week 9
    Lecture 10  Exporting , managing and logistics
    Chapter 15 
    Week 10
    Tutorial 10: Chapter 16: 1, 5 Chapter 17: 1, 15
    Case Presentation: 4-2 National Office Machines
    Project Discussion: Submission Guidelines Review
    Week 10
    Lecture 11  Pricing for international markets Chapter 18
    Assignment Submission by Turnitin;  Assignments
    not submitted by Turnitin will not be marked
    Week 11
    Tutorial 11: Chapter 15: 1, 2, 4, 8
    Case Presentation: 4-3 AIDS, condoms and carnival
    Week 11
    Lecture 12  Révision Lecture
    Week 12
    Tutorial 12: Chapter 18: 3, 5
    Case Presentation: 4-4 Making socially responsible and
    ethical marketing decisions: selling tobacco to third
    world countries;
    Exam Revision
    Week 12
    ASSESSMENT AND FEEDBACK SUMMARY
    Assessment Tasks:
    Due Date  %  Comments
    Mid-semester multiple choice test – during lecture 6
    (this is NOT optional)
    Lecture 6 
    15%
    BYO PENCIL &
    ERASER
    Case analysis and presentation during tutorial
    (see Appendix 1)
    At various
    times to a
    schedule
    developed in
    Week 2
    10%
    Group Assignment submitted via Turnitin. A peer
    review/Statement of authorship statement signed
    by ALL group members must be submitted. (Late
    submission penalties apply)
    5pm 13/10/16
    Week 11 
    25%
    4000 words –
    topic provided
    by tutor
    Final Examination TBA
    50% 2 hours plus
    15 minutes
    reading time
    Further information is available at http://www.latrobe.edu.au/timetable/
    LEARNING RESOURCES
    Reading Type  Title  Author and Year  Publisher
    Prescribed Textbook  International Marketing
    2 nd Edition
    Cateora, P. R. Sullivan Mort,
    G., D’Souza, C., Taghian, M.,
    Weerawardena, J &
    Graham, J., (2012)
    McGraw Hill
    La Trobe University
    6
    Other Reference  The Silk Road to International
    Marketing: Profit and Passion
    in Global Business
    Ambler, T. and Styles, C.
    (2000),
    Financial Times Management
    Other Reference  The Mirage of Global
    Markets: How Globalizing
    Companies can Succeed as
    Markets Localize
    Arnold, D. (2004)  Prentice-Hall
    Other Reference
    Global Marketing 5th
    Edition
    Hollensen, S. (2011)  Prentice Hall
    Other Reference
    Global Business
    Negotiations
    Cellich, C. and Jain, S.
    (2012),
    Business Expert Press
    Other Reference
    Asian management
    systems: Chinese,
    Japanese and Korean
    styles of business
    Chen Min (1995)
    Routledge
    Other Reference
    International Marketing 10 th
    Edition
    Czinkota and Ronkainen
    (2010)
    South-Western
    Other Reference
    International Marketing: An
    SME Perspective
    De Búrca, S. Fletcher, R.
    and Brown, L. (2004),
    Financial Times Prentice
    Hall
    Other Reference
    Global Marketing, 5th
    edition
    Hollensen, S. (2011)  Prentice Hall
    Other Reference
    International Marketing Jain, S. C. (2001),  South Western
    Other Reference
    Global Marketing: Foreign
    代写assignment  拉筹伯INTERNATIONAL MARKETING MKT3IMK
     
    Entry, Local Marketing and
    Global Management
    Johansson, J. K. (2009)  McGraw Hill
    Other Reference
    Global Marketing
    Management, 4th edition
    Keegan, W. J. and
    Green, M. C. (2005)
    Prentice-Hall
    Other Reference
    Marketing Research: An
    applied orientation 6 th
    Edition
    Malhotra, N., Hall, J.,
    Shaw, M., & Oppenheim
    P., (2006),
    Pearson
    Other Reference
    Strategic Management: An
    Integrated Approach 10 th
    Edition
    Hill and Jones  South Western
    Cengage
    Other Reference
    Global Strategy3rd Edition  Peng  South Western
    Cengage
    STUDENT FEEDBACK ON SUBJECT SURVEY
    La Trobe University
    7
    The Student Feedback on Subjects (SFS) Survey is part of the quality assurance process that occurs across the university. In this survey you are
    invited to tell us about your learning experiences in this subject. Your views will be taken seriously and will assist us to enhance this subject for
    the next group of students. The surveys are anonymous and will be distributed prior to the end of the teaching period.
    ACADEMIC INTEGRITY
    Academic integrity means being honest in academic work and taking responsibility for learning the conventions of scholarship. La Trobe
    University views this seriously as evidenced by the following extract:
    Academic honesty is a fundamental principle in teaching, learning, research and scholarship. The University requires its
    academic staff and students to observe the highest ethical standards in all aspects of academic work and it
    demonstrates its commitment to these values by awarding due credit for honestly conducted scholarly work, and by
    penalising academic misconduct and all forms of cheating.
    Academic Integrity Procedures (2010, p. 1 of 6)
    Academic misconduct includes poor referencing, plagiarism, copying and cheating. You should familiarise yourself with your responsibilities in
    relation to Academic Integrity and if you have any questions, direct them to your Course Coordinator. Information can be found on the
    website at: http://www.latrobe.edu.au/learning/integrity.html.
    La Trobe University
    8
    Policies, Procedures and Guidelines
    The University has a comprehensive policy framework to which both staff and students must adhere. You should familiarise yourself with
    those policies, procedures and guidelines likely to affect you especially the following:
      Academic Integrity
      Academic Progress
      Assessment and Feedback
      Extension to Submission Dates
      Late Submission of Assessment Tasks
      Occupational, Health and Safety [OHS]
      Privacy
      Special Consideration
      Student Charter
      Use of Electronic Mail
    The relevant policies, procedures and guidelines can be found on the website at: http://www.latrobe.edu.au/policy/
    Academic Integrity
    Academic integrity means being honest in academic work and taking responsibility for learning the conventions of scholarship. La Trobe
    University views this seriously as evidenced by the following extract:
    Academic honesty is a fundamental principle in teaching, learning, research and scholarship. The University requires its
    academic staff and students to observe the highest ethical standards in all aspects of academic work and it
    demonstrates its commitment to these values by awarding due credit for honestly conducted scholarly work, and by
    penalising academic misconduct and all forms of cheating.
    Academic Integrity Procedures (2012, p. 1 of 6)
    Academic misconduct includes improper referencing, plagiarism, copying and cheating. You should familiarise yourself with your
    responsibilities in relation to Academic Integrity and if you have any questions, direct them to your lecturer or the Academic Skills Advisor.
    Information can be found on the website at:  http://www.latrobe.edu.au/students/academic-integrity
    .
    For assistance with referencing visit http://www.latrobe.edu.au/students/learning/academic-integrity/referencing-help
    Academic Misconduct
    Plagiarism and collusion are academic offences. They are forms of cheating and severe penalties are associated with them. If a student is
    caught plagiarising they may be failed in that piece of assessment.
    Plagiarism occurs when a student passes off as their own another student’s work, or copies without acknowledgment of its authorship, the
    work of any other person.
    Collusion occurs when a student obtains the agreement of another person for a fraudulent purpose with the intent of obtaining an advantage
    in submitting an assignment or other work.
    The following warning is issued by the University (Undergraduate Course Handbook: 2016. You can access the Handbook at:
    http://www.latrobe.edu.au/handbook/2016/index.htm
    “One form of academic cheating is plagiarism: the reproduction of someone else’s words, ideas or findings and presenting them as one’s own
    without proper acknowledgment. There are many forms of plagiarism, including the following:
      direct copying of sentences, paragraphs or other extracts from someone else’s published work (including on the Internet and in
    software) without acknowledging the source
      paraphrasing someone else’s words without acknowledging the source
      using facts and information derived from a source without acknowledging it
      using ideas directly derived from an identifiable author without acknowledging the source
    La Trobe University
    9
      producing assignments which should be the student’s own, independent work in collaboration with and/or using the work of other
    people (e.g. a student or tutor).”
    Plagiarism and copying the work of other students are forms of cheating and will be treated accordingly. Students found guilty of academic
    misconduct may receive penalties ranging from a requirement to participate in academic counselling or a reduction in marks for an individual
    piece of assessment for minor cases, through to suspension from your course in serious cases or repeat offences.
    Whenever you refer to another person’s research or ideas (whether directly quoting or by paraphrasing them) you MUST acknowledge the
    source. Also, copying paragraphs from web pages and presenting them as your own work is plagiarism. If you download and copy paragraphs
    from a web page, you must identify the source.
    La Trobe University Sydney Campus will provide plagiarism detection software (Turnitin) to assist both staff and students with the
    identification of instances where work intended for submission or actually submitted is inappropriately copied from another source either in
    whole or in part.
    To ensure that you are not guilty of plagiarism you must, in all your written assignments, declare all sources from which you have obtained
    materials or ideas.
    STUDENTS ARE ADVISED TO FAMILIARISE THEMSELVES WITH THE RULES CONCERNING ACADEMIC MISCONDUCT
    Further explanations for ‘academic misconduct’ and for ‘plagiarism’ are available at:
    http://www.latrobe.edu.au/students/academic-integrity
    It is the responsibility of all students to ensure that they are aware of relevant academic requirements (e.g., accurate and correct referencing),
    and to seek assistance from staff where required. The above policy links provide relevant information about plagiarism, academic misconduct,
    and penalties that may apply.
    Support and advice with respect to the writing of essays/assignments is available through the La Trobe University Sydney Campus Writing
    Support Workshop.
    Plagiarism detection and prevention software (e.g., Turnitin) is used to aid in identifying possible incidences of plagiarism in written
    assignments.
    Examination Misconduct
    This may take various forms, for example:
      Bringing into an examination forbidden material (notes) or gaining access to such material during an examination (e.g. by
    communication via mobile phone with another person, planting material in a toilet, speaking or using hand gestures to communicate
    with others, etc).
      Copying from an adjacent student in a formal examination.
      Gaining knowledge of or revealing content of an examination in a circumstance in which a student has taken the examination earlier
    or later than the scheduled time.
    Any form of misconduct in an exam will be treated as a serious offence and students will face severe penalties. Where the intent of the
    student is to cheat they will receive zero marks for their exam.
    Should an examination invigilator suspect a student of engaging in examination misconduct, they shall normally allow the student to complete
    the examination. They will complete an incident report, attach any relevant evidence, and submit it to the Academic Manager within 72 hours
    of the date of the exam. The Academic Manager will notify the student of the alleged misconduct in writing via email and give the student an
    opportunity to submit their case. The student shall then be notified of the outcome in writing via email. Please note, some exams are open
    book. If you see somebody using notes, this is not an invitation for you to also take out notes. If an exam is an open book exam, it will be
    clearly stated on the front page.
    Special Circumstance Processes
    Special consideration may be provided when a student completes a piece of assessment (for example a class test, assignment or an
    examination) and the student believes there have been adverse circumstances affecting their performance.
    Problems, Who to see for help
    La Trobe University
    10
    Challenges and difficulties in a variety of circumstances are not unusual during the years of university studies. If you are feeling pressure about
    anything, in the first instance, see a Student Services Officer (studentservices@auscampus.net) who will give you some direction. If your
    problem is subject specific, and if your challenges and difficulties are seen to need other input, they will help you with a referral to another
    section of the University such as the on-campus Psychologist.
    If there are permanent or ongoing issues that may affect study, further information is available at the below links (note that registration for
    equity provisions must be completed before census date each semester).
    http://www.latrobe.edu.au/students/equality/disability
    http://www.latrobe.edu.au/students/equality/equality-and-diversity-documents/Registration-Form-2013-V2-.pdf
    Special Consideration
    Special Consideration is an equity measure to ensure that the assessment of students takes account of temporary adverse circumstances that
    impact negatively on individual students’ ability to demonstrate their learning achievements in an assessed task.
    If you consider that your performance during an examination has been adversely affected by illness or other cause immediately prior to, or in
    the course of, the examination, you may in the first instance; inform the supervisor at any time during the examination.
    Students who consider that their performance in an assessed task was adversely affected by compelling or compassionate circumstances may
    apply to the University for Special Consideration. It is not a substitute for knowledge or skills you should have learned, and because of this you
    will not be granted special consideration for your performance throughout a semester.
    Important Notes
    University Special Consideration Eligibility and links to the online application can be found http://www.latrobe.edu.au/special-
    consideration
      Eligibility to apply for Special Consideration does not automatically imply eligibility to receive it. Certain criteria must be satisfied in
    order to receive Special Consideration.
    An application for special consideration does not guarantee that you will be granted a special examination or an adjustment to your
    results. Each application will be reviewed on an individual basis.
    In most cases, you will NOT be given a second opportunity to sit an examination as a result of an application for special consideration.
    The approval of second examinations is only in extraordinary cases.
    If you do not submit your application on the Application for Special Consideration online, then your application will not be considered.
    If your application does not contain all of the information requested including the required supporting documentation, then your
    application will not be considered.
    If your application is not submitted within the required time frame (72 hours) after the due date of the assessed task, then your
    application will not be considered.
    The confirmation of lodgement email you receive once you complete your application must be forwarded to
    studentservices@auscampus.net
    Should you apply for Special Consideration during the final exam period due to unavoidable illness, or experience other extraordinary
    circumstances that prevent you from sitting an exam, your attendance and progress in the unit will also be taken into account with
    your application.
    To be considered eligible for Special Consideration you will need to have attended a minimum of 80% of your classes and have
    achieved results that prove you have the ability to pass the final exam for that subject. Providing a valid medical certificate and not
    meeting these requirements will significantly disadvantage your application.
    Who should apply for special consideration?
    A student who is unable to sit an examination due to illness or other cause.
    A student who considers that his or her performance in an assessed task has been adversely affected by illness or other cause
    immediately prior to the due date of the assessed task.
    La Trobe University
    11
    Requests for special consideration must be for serious circumstances beyond the control of the student and will usually fall within the
    following causes:
    -  Serious illness or psychological condition – e.g. hospital admission, serious injury, severe illness, severe anxiety, or depression (not
    on-going conditions)
    -  Loss or bereavement – e.g. death of a close family member
    -  Hardship/trauma – e.g. victim of crime, sudden loss of income or employment, family relationship breakdown, severe disruption to
    domestic arrangements.
    What documentation should be included with the application?
    If your application relates to illness on your part, it must be accompanied by a medical certificate which has been completed by a registered
    medical practitioner. The following principles will apply in the evaluation of applications involving medical certificates:
      The medical certificate must be completed by a registered medical practitioner. The best way to ensure that this is the case is to
    ensure the certificate includes a Medicare Provider Number. (This is normally a 5 or 6-digit number followed by 2 letters).
    Certificates that do not include a Provider Number are not likely to be accepted
      The medical certificate must state that in the medical practitioner’s opinion you were or will be unfit to attend an assessment
    component or have been or will be adversely affected by illness. Medical certificates in which the medical practitioner reports that
    you claim to be unwell will not be accepted
      The medical certificate must cover the date on which the assessment is held
      Backdated medical certificates will not be accepted
    If you are unable to complete an assessment component or your study is adversely affected due to a non-medical reason, you are encouraged
    to provide as much documentary evidence as you can to support your application. This should be objective evidence from an independent
    source. Documentation may include a death notice or certificate, a police report, a letter from an employer, a current letter from La Trobe
    University Sydney Campus Psychologist. If you have questions or concerns about documentation, see your Administration on your campus for
    advice. Students can contact studentservices@auscampus.net with queries about documentation.
    What outcomes are possible?
    Applications will be assessed and will be assigned one of the following outcomes:
    reschedule an Assessment Task; or
    set a substitute Assessment Task; or
    allow extra time to complete an Assessment Task; or
    award a Reasonable Adjustment of Mark for the Assessment Task or subject for which Special Consideration is sought; or
    a formal Special Examination; or
    decide that there are insufficient grounds for the award of Special Consideration.
    How will you know the outcome of your application?
    The decision will be emailed to your La Trobe University email address which is accessible via login in http://www.latrobe.edu.au/students/.
    Please check your email for outcomes.
    The following circumstances are not normally matters covered by special consideration:
    If you need support because of a disability, mental health issue, or ongoing medical condition, this is not normally a matter for special
    consideration. For this type of long-term assistance, contact Student Services to book an appointment with the La Psychologist as soon as
    you become aware of the need for assistance (and as early in the semester as possible)
    If you have timetable clashes, exams scheduled close together, or more than the usual number of exams because you have been allowed
    to overload your enrolment, you will not be eligible for special consideration
    Special consideration will not be granted to accommodate travel plans, attendance at social events such as weddings, visits with
    relatives/friends or any discretionary activities
    La Trobe University
    12
    Special consideration will not be granted because of avoidable issues related to visa requirements.
    Assessment submission
    Assignments must be submitted by 5.00pm Sydney time on the day they are due through Moodle unless otherwise advised by your lecturer.
    Generally, any assignment worth 5 percent or more of the total mark requires the use of the Assessment Cover Sheet downloadable from the
    La Trobe University Sydney Campus Student Portal (to be uploaded with your assignment). Re-occurring assessment submitted during tutorial,
    or any assignments with less than 5 percent of the total marks may not require the use of the Assessment Cover Sheet but it is highly
    recommended that the cover sheet is used at all times for all submissions
    Any assignment worth 10 percent or more of the total mark requires the use of the Statement of Authorship form to be uploaded with your
    assignment
    Assignment Submission
    La Trobe University Sydney Campus uses the popular plagiarism prevention technology ‘Turnitin’. This means that, if your assignment is
    essay-based, it must be submitted to ‘Turnitin’. Your Lecturer may still ask you to hand in a hard copy, but a soft copy must be uploaded
    and submitted via Moodle.
    DO NOT HAND IN ANY ASSIGNMENTS TO RECEPTION
    Students must keep a copy of each assignment submitted and must be able to produce the copy in the unlikely event that the original
    assignment is misplaced. Students must maintain backup copies of all their assignment work. Electronic loss of data is possible, but is not a
    satisfactory excuse for an extension of a submission date.
    LATE SUBMISSION
    There are policies and procedures to guarantee fair, consistent and transparent treatment of late submission of assessment tasks provide
    equity around extensions to submission dates and penalties associated with not submitting assessment by the due date and time.
    Please refer to the relevant policies, procedures and guidelines website at: http://www.latrobe.edu.au/policy/documents/late-submission-of-
    assessment-tasks-policy.pdf
    For equity and consistency it is essential that all Lecturers adhere strictly to due dates and apply the policy for late assignments uniformly.
    Late assessments will be penalised by having 5% subtracted for each working day after the submission date (including weekends).
    Assignments received after five working days, and without an approved extension, will receive 0%.
    Extensions can only be given on medical grounds (a medical certificate is required) or compassionate grounds, and cannot be granted because
    of work commitments. Request for extension must be submitted with supporting documents. Extension will not be granted if a request is
    made after the due date.
    Extension requests accompanied by a medical certificate are granted in the following manner:
      The number of days covered by the medical certificate will be used as a basis for granting the extension. For example, if a medical
    certificate covers 2 working days, the student will be granted with a 2-day extension
      This will only apply if the medical certificate covers a period of 3-work days prior to the due date. For example, if the due date is
    Friday 5 September 2008, only medical certificate that covers the Tuesday, Wednesday and Thursday prior to Friday 5 September
    2008 will be considered
      Extension request on compassionate ground will be granted at the discretion of the lecturers and/or the Academic Manager.
    Late submission penalty applies to assignments submitted after the approved extension period.
    MISSING THE MID-SEMESTER TEST
    La Trobe University
    13
    In rare and extenuating circumstances a student may not be able to sit the mid-semester test because of illness or misadventure. In such
    circumstances the student should apply by filling out the Special Consideration form and submitting it to Student Services
    studentservices@auscampus.net within 72 hours after the exam. The form must include all circumstances pertaining to the test, and
    supporting documentation (e.g. medical certificates), should be attached. The application will be reviewed, and the student will be informed of
    the outcome.
    Assessment review and re-mark
    Internal Assessment
    Your lecturer/tutor is your first point of contact. If you are still unsatisfied with the explanation from your lecturer/tutor, you can then submit a
    request to the Academic Manager. In your request, you must include the following information
      Confirmation that you have discussed the paper with your lecturer/tutor
      The outcome of that discussion
      A clear statement of the reasons for requesting a re-mark; those reasons must provide grounds for believing that the original
    assessment was not fair and reasonable; merely desiring a higher mark or grade, or adverse circumstances during assessment will
    not be accepted as grounds for a re-mark
    Please note that requests which do not address the point above will not be accepted. The request must be received within a week from the
    date the internal assessment is returned to the student. The Academic Manager will make a decision on your request and this decision is final.
    Final Examination
    1.  A review request must be emailed to academic@auscampus.net within 5 days of official results release.
    2.  A copy of your exam script is then forwarded to your Lecturer. You will be given a 10 minute review session at a time
    organised with the Lecturer. They will explain the reasons behind the marks you have been awarded. You will have the
    opportunity to check the addition of marks and to look at your paper, but you are not permitted to keep a copy of your
    exam script. The Lecturer will summarise the review in a report.
    3.  A re-mark request can only be submitted after a review has been conducted.
    4.  Requests for re-marks will follow guidelines stated in the La Trobe University policy and procedures.
    http://www.latrobe.edu.au/policy/documents/review-re-mark-work-policy.pdf
    http://www.latrobe.edu.au/policy/documents/review-re-mark-work-procedures.pdf
    5.  In order to request a re-mark, as per the policy and procedure, students at La Trobe University Sydney Campus will be
    required to:
    a)  Email academic@auscampus.net in a new email from your student email account titled Request for Re-mark +[
    Subject Code ] + Student ID e.g.: Request for Re-mark MGT1FOM - WEDX1314/1869999
    b)  Your email must include the date you had a review of your final exam and the full name of lecturer who conducted it.
    c)  Explain why you should be granted a re-mark, providing any relevant evidence. As per the published procedure, a
    student may request a re-mark of an assessable piece of work only on the grounds that the original assessment:
      was biased; or
      failed to follow the published assessment criteria or grading scheme for the assessment task.
    6.  Evidence must be provided to support the claims made.
    7.  Emails must be received by Academic within 10 days of your review. Requests that do not meet the criteria stated will not
    be accepted.
    8.  Your request will be assessed, and you will be informed as to whether or not your request for a re-mark has been
    successful. Should your request be successful, this simply means that your paper is eligible to be re-marked, not that your
    mark will change to a higher mark. It will then be up to a marker as to whether or not there will be a change in the mark or
    grade; should a lower mark or grade be awarded, your original result will stand.
    9.  If a re-mark is granted, you will be informed via email of the outcome.
    La Trobe University
    14
    10. If, at the end of this process, you are still not satisfied with the mark that you have been awarded, then you may appeal the
    decision to the La Trobe University Sydney Appeals Appeals@auscampus.net, and finally, the Faculty Ombudsman.
    La Trobe University
    15
    Semester Dates
    Week 1  Week beginning 25 July
    Week 2  Week beginning 1 Aug
    Week 3  Week beginning 8 Aug
    Week 4  Week beginning15 Aug
    Week 5  Week beginning 22 Aug
    Week 6  Week beginning 29 Aug
    Week 7  Week beginning 5 Sep
    Week 8  Week beginning 12 Sep
    Week 9  Week beginning 19 Sep
    Week 10  Week beginning 26 Sep
    Week 11  Week beginning 3 Oct
    Week 12  Week beginning 10 Oct
    Exams  17-29 Oct
    Results Released 14 Nov
    La Trobe University
    16
    Learning Activity Details
    Times and rooms are subject to change. To view the full time and location details for learning activities in this subject, please ensure you seek
    further information available on your timetable at http://learning.auscampus.net
    You should also regularly check [at least once per week] the subject’s LMS site for updated information.
    Student Learning Unit (SL)
    The Student Learning Unit (SL) works closely with teaching staff in the Schools and on the Melbourne and regional campuses to ensure that all
    La Trobe students – including those from non-English-speaking backgrounds – develop high-level academic speaking, writing, reading, and
    numeracy skills required for successful learning in their courses. For further information, please see the website at:
    http://www.latrobe.edu.au/students/learning/
    Learning Management System (LMS)
    The Learning Management System (LMS) is an Internet based system which allows you access to learning materials and to interact with other
    students and teaching staff in activities related to your studies from any location with Internet access. Subjects have a LMS site into which you
    are automatically added as part of your enrolment into the subject.
    The University LMS can be accessed at:  https://lms.latrobe.edu.au/login/index.php .  Your username is your student Id number. To
    get your password you can contact the IT Helpdesk on 03 9479 1500.
    The Sydney portal is also accessible for current news updates, forms, checking attendance, and more
    https://learning.auscampus.net/user/login.
    Library
    The Library has many valuable physical and online learning resources that can help you with your study. On campus students should get to
    know the physical Library environment by going on a Library Tour. All students should get familiar with the Library website where online
    resources include:
      LibGuides [ http://latrobe.libguides.com/index.php ] – providing specific discipline and subject guides;
      LibSkills [ http://latrobe.libguides.com/libskills ] – to teach you library research and information literacy skills;
      LibChat [ http://www.lib.latrobe.edu.au/ ] - a library discussion forum allowing you to chat with a Librarian;
      Academic Referencing Modules [ http://latrobe.libguides.com/referencingmodules ] – to assist you to understand specific
    referencing styles;
      Academic Referencing Tool [ http://www.lib.latrobe.edu.au/referencingtool/non-flash/index.php ] – providing detailed
    referencing examples; and,
      Assignment Calculator [ http://www.latrobe.edu.au/library/assignment-thesis-support ] – to assist you in time managing your
    assignments and submitting on time.
    Student Support Services
    If you have special needs due to disability or other factors the Equality and Diversity Centre can provide advice and support. This Centre can
    be contacted by telephone on (03) 9479 2900 (Melbourne); (03) 5444 7410 (Bendigo); (02) 6024 9628 (Albury-Wodonga); National Relay
    Service Deaf and Hearing Impaired: T: 133677 (within Australia only). Email: Equality@latrobe.edu.au  or refer to the website at:
    http://www.latrobe.edu.au/equality/ .
    Additional Support
    La Trobe University Sydney Campus has an onsite psychologist available to assist with any issue which is affecting your study
    Psychologist: Jane Rouse
    Email: jane.rouse@auscampus.net
    For help with essay and report writing, referencing, oral presentation skills, study skills
    Academic Skills Advisor: Julian Ledger
    Email: Julian.Ledger@auscampus.net
    We are also running some mentor programs, workshops and weekly peer-assisted learning sessions. Ask at Reception for more information.
    La Trobe University
    17
    ACTIVITIES
    Appendix 1: Case Analysis and Presentation
    Case: ____________________________________________________________________
    Names of Students:
    ___________________________________________________________________________
    ___________________________________________________________________________
    Marks out of Marks obtained
    Good presentation skills / supporting materials 25 
    Clear analysis of theory  25 
    Link theory into practice, well established with
    recommendations
    35 
    Good written communication skills  15 
    Total  100 
    Assignment Component of Total Assessment =
    10%
    10  %
    Comments:
    ________________________________________________________________________
    ________________________________________________________________________
    ________________________________________________________________________
    La Trobe University
    18代写assignment  拉筹伯INTERNATIONAL MARKETING MKT3IMK
    Appendix 2: ASSIGNMENT
    Since, typically, international marketing plans are designed by marketing managers working in
    concert with other marketing practitioners and general managers the assessment is structured as a
    group project. (Group size 3-4)
    Group work is deemed appropriate in this case for the following reasons:
    •  the task is too large and complex for one person to manage in the time available
    •  realistically the task can only be carried out by a management team, with the team assigning
    specific roles to the various team members
    •  research shows that well designed and structured group work leads to greater retention and
    understanding of what is taught (Boud et al 1999; Millis and Cottell, 1998).
    Groups should self-select and self-manage themselves and should not change unless members
    drop out of the class. If you experience problems within your Group act quickly and NOTIFY YOUR
    TUTOR EARLY. Students are therefore urged to consider their choice of groups carefully. Students
    may be asked to leave a group, and work individually if they are deemed by the tutor not to be
    performing in the group context at an appropriate level. Peer review is an important part of this
    marketing plan and you will be required to complete and sign the peer review form when submitting
    your assignment. This gives an indication to the examiner of each student’s group performance
    and marks will be allocated in proportion accordingly. Other suggestions: choose group members
    with similar assignment goals, e.g. A or pass; appoint one person as group manager to coordinate
    group members.
    The group assignment requires the preparation of a comparative international market assessment
    with selection of a market and development of appropriate entry strategy. The assignment will
    provide you with experience in formulating an international marketing entry strategy, taking into
    account international environments within the context and limitations of the Subject. It is your
    opportunity to put into practice the content of this Subject.
    Students are required to submit their assignment, AN INTERNATIONAL MARKET ASSESSMENT,
    SELECTION AND MARKET ENTRY REPORT, by the due date.
    TOPIC: MADE Group (www.madegroup.com). Choose 2 Markets from: Thailand, Philippines, Sth
    Korea or Singapore.
    Please include the word count on the completed Peer Review & Statement of Authorship Form
    (Appendix 2 cont. below). Also, include a copy of the Marking Guide (Appendix 3) in your
    submission.
    Due Date:  13/10/2015 Time:  5.00 p.m.
    Where:  VIA TURNITIN BY ONE GROUP MEMBER ONLY Marks: 25% of the total marks for this
    Subject.
    Word Count: 4,000 words
    Assessment: See Appendix 3: Marking Sheet
    Assignments not submitted by Turnitin will not be marked.
    Assignments will not be marked for groups that do not submit a “Peer Review and Statement of
    Authorship Form”
    Assignment details:
    This is intended to be a group assignment, where a group consists of 3 or 4 students. The word
    limit for this project is based upon an accepted ‘norm’ and an appropriate length for an
    international marketing report, from both an academic and industry perspective. The length of this
    assignment, in relation to the overall assessment of this Subject, also complies with the
    University’s policy on student assessment workloads, in that the project is a group assignment with
    the word count divided evenly amongst members of the group.
    La Trobe University
    19
    You are required to stay with these limits - within reason (approx. 10%). You will not be penalised
    for being under the word limit provided that all of the requirements have been met. The specified
    word count excludes the executive summary, bibliography and appendices.
    The project is intended to provide you with first- hand experience in formulating an international
    marketing entry strategy, taking into account international environments within the context and
    limitations of the Subject.
    How to Proceed with Assignment:
    You are required to prepare an international market assessment of two countries (choose from
    Thailand, Philippines or Singapore) for one product category from MADE Group
    (www.madegroup.com). using publicly available information. After making a comparative
    assessment of the two countries, you should decide on one country market for entry and
    recommend an in-market marketing strategy using the marketing mix.
    The steps you should take to complete your project are outlined below in the proposed structure.
    You are advised to follow this structure. Students should make use of the library database
    resources, such as Passport (Euromonitor).
    (http://www.lib.latrobe.edu.au/databases/terms.php?I=ARL13175) and other external resources such
    as Austrade (http://www.austrade.gov.au/). These databases provide business intelligence on
    countries, markets and companies. Passport includes historical statistics and forecasts, analysis
    of consumers’ lifestyles, information sources, brand and company information and full-text market
    analysis. Austrade also provides similar country and product-based information.
    Proposed Structure:
    From a structural perspective, this is a business plan and should be written in report format /genre.
    The plan should include the following sections and sub-sections as a minimum:
    1.  Executive Summary: should present key findings from your analysis, a summary of your
    major recommendations and key outcomes (write this last).
    2.  Table of Contents: including page numbers.
    3.  Introduction: provides the reader with an understanding of the purpose of the project, its
    scope and structure.
    4.  Company and Product Analysis: provide an analysis of the business and product
    performance from a domestic perspective. This discussion should provide some information about
    the competitive advantages that the business might leverage in international markets. You should:
    Briefly indicate company/product experience 
    What are the aims of the company?
    How has the company been faring in the last three years or so?
    What is the product and what needs does it satisfy?
    Who is the target market for the product in the domestic market?
    How has the product been performing?
    What distribution channels/promotion/pricing have been used in home market?
    Does the company have sufficient resources to go overseas?
    5.  Comparative Country and Product Market Attractiveness: you are required to compare and
    then justify the choice of country assessing the dynamic and competitive nature of the product
    market within that country. In order to do this you should undertake a macro-environmental
    analysis of the country in question and then undertake a detailed market analysis of the chosen
    product market. Pay attention to the purchasing power of the customers in your chosen overseas
    market.
    Political, cultural, economic, social and technological environments:
    Assess the macro environment of the country.
    What are the similarities and differences between Australia and your chosen country, in
    terms of these macro-environmental factors using the PEST framework?
    La Trobe University
    20
    How might these similarities and differences influence your marketing strategy in your
    country and product market?
    Product Market Analysis:
    What is the size of the foreign market?
    Is it growing and if so at what rate?
    Are there clear and distinct segments within the market? What are the sizes and relative
    growth rates of these segments?
    At what phase is the market in relation to the product lifecycle?
    To what extent is the market supplied by local & foreign sources?
    Which are the sources of foreign supply?
    What are the major forms of marketing channels (distribution) used within the product
    market?
    Competitor Analysis:
    Are there competitors in that market? (local and foreign)
    What form of competitors are these: company size and product range?
    How many competitors are there in the market?
    Who are the competitors and how do they operate?
    Where do you see your company compared to those competitors (differentiation strategies
    and positioning)?
    What are you company’s strengths in comparison to the competitors?
    Buyer Analysis:
    Assess buyer behaviour within the identified market segments through consumer analysis.
    Identify and describe your target market segmentation strategies.
    6.  Market Selection with Justification and Opportunity Statement:
    Briefly outline the major opportunities, some of them will come from summarizing the above points
    (for example: competitors may be weak in an area and you may find it necessary to fill in the gap or
    you could be satisfying latent needs).
    7.  Entry Strategy: What entry mode(s) will you use to enter that country (for example - direct
    exporting (e.g. private supermarket label or via intermediary) , joint venture, strategic alliance,
    greenfields investment etc.)? Export is the recommended entry mode. Justify the entry mode
    selected.
    Please refer to the Country Notebook – A Guide to Developing the Marketing Plan Part 5 in the text
    on International Marketing, 2012, Cateora et al McGraw Hill.
    You are encouraged to incorporate all aspects of the coursework, text and readings to provide a
    comprehensive and detailed International Market Analysis and Entry Strategy Report. It is
    acknowledged that there will be ‘grey’ areas in the information and uncertainty about certain areas.
    Much of this can be overcome by intensive use of on-line databases and traditional research. You
    might, also, consider incorporating an approach that deals with what you should or would do if you
    had sufficient detailed market information on specific foreign markets and how these operate within
    your chosen markets. Also, where information is unavailable, you can consider drawing
    conclusions from similar markets.
    The assignment must be typed, and professionally presented in a report format. You should avoid
    using an essay format.
    Extensive use of in-text citations is mandatory (to support facts, claims etc), as well as a
    comprehensive bibliography.
    TO PROVE THAT YOU HAVE COMPLETED AND SENT YOUR ALLOCATED SECTIONS ON TIME,
    YOU MUST SEND YOUR CONTRIBUTION BY LTU STUDENT EMAIL TO YOUR GROUP LEADER.
    La Trobe University
    21
    OCCASIONALLY, WE NEED TO ASK FOR A COPY OF THAT EMAIL: FACEBOOK POSTINGS ARE
    NOT REGARDED AS EVIDENCE OF COMPLETION.
    APPENDIX 2
    Peer Review and Statement of Authorship Form
    LA TROBE UNIVERSITY – Business School
    MKT3IMK International Marketing – 2015
    Statement of Authorship Form
    Project title: ___________________________________________________________
    No of Words _____________________(excluding Exec. Summary, Bibliography & Appendices)
    Tutor: ________________________________________________________________
    Tutorial Day and Time: __________________________________________________
    1. A Statement of Authorship must be completed for all items of assessment where the assessment is
    worth 10% or more of the total for the Subject.
    2. The Academic Misconduct Policy found at www.latrobe.edu.au/policies/academicmisconduct.pdf
    3. Statute 16 found at www.latrobe.edu.au/legalservices/statutes.html
    4. Regulation 16.2 found at www.latrobe.edu.au/legalservices/downloads/R16x2.pdf
    STATEMENT OF AUTHORSHIP
    We each certify that our own contribution in the attached material is original work and that we have no
    knowledge of an act of plagiarism committed by any member of this group. We declare that no other
    person's work has been used without due acknowledgement. Except where we have clearly stated that we
    have used some of this material elsewhere, it has not been presented by us for examination in any other
    course or Subject at this or any other institution.
    We have read the Academic Misconduct Policy, Statute 16 and Regulation 16.2 relating to Student
    Discipline and Misconduct, which are available on the University's website and understand that we are
    bound by such Policy, Statute and Regulation and that we may be subject to student discipline processes
    in the event of an act of plagiarism by us.
    We understand the nature of plagiarism to include the reproduction of someone else's words, ideas or
    findings and presenting them as our own without proper acknowledgement. Further, we understand that
    there are many forms of plagiarism which include direct copying or paraphrasing from someone else's
    published work (either electronic or hard copy) without acknowledging the source; using facts, information
    and ideas derived from a source without acknowledgement; producing assignments (required to be
    independent) in collaboration with and/or using the work of other people; and assisting another person to
    commit an act of plagiarism.
    Name  Student
    number
    Sections
    Allocated
    Sections completed  Signature  Date
    STATEMENT OF AUTHORSHIP
    We each certify that our own contribution in the attached material is original work and that we have no knowledge of
    an act of plagiarism committed by any member of this group. We declare that no other person's work has been used
    without due acknowledgement. Except where we have clearly stated that we have used some of this material
    elsewhere, it has not been presented by us for examination in any other course or Subject at this or any other
    institution. We have read the Academic Misconduct Policy, Statute 16 and Regulation 16.2 relating to Student
    Discipline and Misconduct, which are available on the University's website and understand that we are bound by such
    Policy, Statute and Regulation and that we may be subject to student discipline processes in the event of an act of
    plagiarism by us. We understand the nature of plagiarism to include the reproduction of someone else's words, ideas or
    findings and presenting them as our own without proper acknowledgement. Further, we understand that there are
    many forms of plagiarism which include direct copying or paraphrasing from someone else's published work (either
    electronic or hard copy) without acknowledging the source; using facts, information and ideas derived from a source
    La Trobe University
    22
    without acknowledgement; producing assignments (required to be independent) in collaboration with and/or using the
    work of other people; and assisting another person to commit an act of plagiarism.
    La Trobe University
    23
    Appendix 3: Marking Sheet / Guide for Assignment - Report
    Names of Student:
    ___________________________________________________________________________
    ___________________________________________________________________________
    Marks out of
    100
    Marks obtained
    Executive Summary  5 
    Table of Contents with Page Numbers
    Introduction  2 
    Company and Product Analysis  10 
    Comparative Country and Product Market
    Attractiveness Assessment
    25 
    Market Selection with Justification and
    Opportunity Statement
    20 
    Entry Strategy  25 
    References, Clarity of Expression, Grammar etc.  10 
    Tables and Figures  1 
    Appendices 
    Total  100 
    Assignment Component of Total Assessment =
    25%
    %
    Comments:
    ________________________________________________________________________
    ________________________________________________________________________
    La Trobe University
    24
    Appendix 4: La Trobe Library Resources
    Bundoora Campus
    La Trobe University: Bundoora Campus
    LIBRARY RESOURCES
    FOR MARKETING
    Finding Books
    Books on marketing are found in the General Collection of the Library (level 3) at
    658.8 (Marketing) and 659.1 (Advertising). Some useful subject headings to use on
    the Library’s web catalogue (http://library.latrobe.edu.au/search ) are:
    Advertising
    Advertising - Australia
    Communication in
    marketing
    Competition
    Consumer behavior
    Direct marketing
    Export marketing
    Internet marketing
    Marketing
    Marketing - Australia
    Marketing - Management
    Marketing channels
    Marketing research
    New products
    Physical distribution of
    goods
    Product management
    Retail Trade
    Sales promotion
    Services industries -
    Marketing
    Strategic planning
    *The term Marketing
    can be used in
    combination with
    types of commodities,
    products & services
    Eg. Tourist trade -
    Marketing
    Alternatively use Keywords search to retrieve all records that contain your search
    words anywhere in the record.
    Useful journals
    Print journals are held in the Serials Collection of the Library (Level 1). Many
    marketing journals are available electronically via Proquest 5000 databases
    (ABI/Inform, Proquest Asian Business, etc.), Emerald and Expanded Academic
    ASAP, etc. Please see page 2 for further details. The following list represents a
    selection of journals only.
    La Trobe University
    25
    JOURNAL TITLE  PRINT /
    ONLINE
    JOURNAL TITLE  PRINT / ONLINE
    Administrative
    Science Quarterly
    Serials 658
    A23 /Online
    Journal of
    Consumer
    Satisfaction
    Dissatisfaction &
    Complaining
    Behavior
    Serials 658 C75
    Australasian Journal
    of Market Research
    Serials 658.8
    A93
    B&T Weekly  Serials 659 B1  Journal of
    Interactive
    Marketing代写assignment  拉筹伯INTERNATIONAL MARKETING MKT3IMK
    Online
    Business Review
    Weekly
    Serials 650
    B973
    Journal of
    Marketing
    Serials 658 J865 / Online
    Business Week  Serials 330
    B971 /Online
    Journal of
    Marketing Research
    Serials 658 J867 / Online
    Creativity &
    Innovation
    Management
    Serials 658
    C91 /Online
    Journal of
    Marketing Theory &
    Practice
    Online
    Direct Marketing  Online  Journal of Personal
    Selling & Sales
    Management
    Online
    European Journal
    of Marketing
    Online  Journal of Product
    & Brand
    Management
    Online
    Harvard Business
    Review
    Serials 650
    H33
    Journal of Retailing  Online
    International
    Journal of
    Advertising
    Serials 659 I6 Journal of Service
    Research
    Serials 338.4 J864 /
    Online
    International Journal
    of Market Research
    Serials 658
    J874 /Online
    Journal of Services
    Marketing
    Online
    International Journal
    of Research in
    Marketing
    Serials 658 I8 /
    Online
    Journal of the
    Academy of
    Marketing Science
    Serials 658 J876 / Online
    International
    Marketing Review
    Online  Management
    Science
    Serials 658 M264
    JMR, Journal of
    Marketing Research
    Serials 658
    J867 / Online
    Managing Service
    Quality
    Online
    Journal of
    Advertising
    Online  Marketing & e-
    business
    Serials 658 M34
    La Trobe University
    26
    Journal of
    Advertising Research
    Serials 659 J86
    /Online
    Marketing
    Intelligence &
    Planning
    Online
    Journal of Business  Serials 650 J86
    /Online
    Marketing
    Education Review
    Serials 658 M29
    Journal of Business
    and Industrial
    Marketing
    Online  Marketing Research Online
    Journal of Business
    Research
    Serials 658
    J877 /Online
    Psychology &
    Marketing
    Online
    Journal of Consumer
    Marketing
    Online  Qualitative Market
    Research: an
    International
    Journal
    Online
    Journal of Consumer
    Research
    Serials 658.8
    J86 /Online
    Social Marketing
    Quarterly
    Serials 658 S67
    Total Quality
    Management
    Online
    The quickest way to access specific electronic journals is via a title search in
    the La Trobe University Library catalogue
    Dictionaries
    Printed marketing dictionaries are held in the Reference Collection of the Library (Level 2). Some recent dictionaries include:
      Dictionary of marketing and advertising. Jerry M. Rosenberg. New York, J.Wiley, c1995.
    Reference 658.8003 R813d
      Dictionary of social and market research. Wolfgang J. Koschnick. Hampshire England, Gower, c1996. Reference 658.8303 K86d
      Dictionary of terminology: advertising (University of Texas at Austin)
    http://advertising.utexas.edu/research/terms/
      Glossary of marketing research terms (ESOMAR)
    http://www.esomar.nl/EGlossary.htm
      Ilia Afanasieff’s marketing encyclopedia
    http://www.nets.kz/ilia.nets.kz/marketing.html
      Marketing: the encyclopedic dictionary. David Mercer. Malden, Mass, Blackwell, 1999
    Reference 658.8003 M554m
    Finding articles in journals
    Indexing and abstracting services help you find references to journal articles. Some also index book chapters, conference papers and theses, while
    others  provide  full  text  articles.  Access  is  from  the  Library’s  homepage,  under  the  Databases  link  at:
    http://www.lib.latrobe.edu.au/databases/subject.html
    Those marked * can only be accessed in the Library. To access databases off-campus see instructions under the Off-Campus Access link at:
    http://www.lib.latrobe.edu.au/services/wamproxy.html
    Service  Description  Coverage  Access
    ABI-Inform Global
    (Proquest 5000)
    ABI/Inform is an authoritative source for worldwide business and
    management information, providing bibliographic information and abstracts
    to articles from over 1500 journals and full text articles for over 800 journal
    titles from 1987-. Includes marketing, advertising and trade journals
    Full text
    1987-
    Abstracts
    1979-
    WWW
    ABIX (Australian
    Business Index)
    ABIX abstracts Australian newspapers and journals, including: Australian
    Financial Review, Asian Business Review, The Australian, Business Review
    Weekly, Marketing, Retail World and some trade journals. Includes reported
    information on companies and industry developments.
    Abstracts
    1981-
    Library
    Academic Research  Multidisciplinary database useful for international information, includes some  Full text  WWW
    La Trobe University
    27
    Library
    (Proquest 5000)
    full text Marketing journals.
    Note: Date coverage varies across titles
    mid/late
    1990’s-
    Abstracts
    1980’s-
    AusStats  Australian statistical database from the Australian Bureau of Statistics. In
    addition to the freely available information on the site from Summary
    Information (Main Features), AusStats provides access to a large amount of
    data - including 1000s of statistical tables.
    Full text
    WWW
    Australian Public
    Affairs Information
    Service (APAIS) on
    AUSTROM
    APAIS on AUSTROM is an index to all the major Australian social science
    journals, including some coverage of Australian marketing information. It
    does not index Australian trade journals.
    Abstracts
    1978-
    WWW
    Consumer Science
    Index (CSI) on
    AUSTROM
    CSI on AUSTROM is an index to Australian and some overseas literature
    looking at consumer behavior / research, advertising and marketing of chiefly
    textiles and foods. Includes some citations to marketing / marketing
    research articles.
    Abstracts
    1988-
    WWW
    Current Contents  Current awareness index to the table of contents of 7500 of the most heavily
    cited journals worldwide, in all major disciplines, including marketing
    Abstract /
    Index
    1993-
    WWW
    EconLit
    Comprehensive index to the world’s economic literature, produced by
    American Economic Association. Includes coverage of consumer
    economics, country studies, industry studies and marketing.
    Abstracts
    1969-
    WWW
    Emerald  Access to over 100 international management / business journals, including:
    European Journal of Marketing, Journal of Consumer Marketing, Journal of
    Services Marketing, etc.
    Full text
    1994-
    Abstracts
    1989-
    WWW
    Expanded Academic
    ASAP
    Multidisciplinary database useful for international information, includes some
    full text Marketing journals. Titles include: Brandweek, Direct Marketing,
    Journal of Business, Journal of Consumer Research, Journal of Retailing,
    Mediaweek.
    Note: Date coverage varies across titles
    Full text
    Late 1980’s-
    Abstracts
    1980-
    WWW
    Proquest Asian Business
    (Proquest 5000)
    Business, management, general trade & financial information for the Asian
    region. Full text access to around 60 titles
    Note: Date coverage varies across titles
    Full text
    Mid-Late
    1990’s
    Abstracts
    1980’s-
    WWW
    Proquest European
    Business
    (Proquest 5000)
    Business, management, general trade & financial information for Europe.
    Full text access to around 100 titles
    Note: Date coverage varies across titles
    Full text
    1990’s-
    Abstracts
    Late 1970’s-
    WWW
    ProQuest 5000
    Set of cross-disciplinary databases under the umbrella name of ProQuest 5000.
    Databases of interest to business: ABI/Inform Global; ABI Global – Peer
    Reviewed; Academic Research Library; Accounting & Tax; Banking Information
    Source; Career and Technical Education; ProQuest Asian Business; ProQuest
    Computing; ProQuest European Business; ProQuest Telecommunications.
    Includes full text journals.
    Please Note: To search individual databases select via database title. To search your
    own combinations of databases enter into any ProQuest database and select
    Collections
    Full text
    Mid 1980’s-
    Abstracts
    1979-
    WWW
    WileyInterscience
    Full text Wiley Journals. Includes 30 business journals, eg. Journal of Direct
    Marketing, Journal of Interactive Marketing, Psychology & Marketing, etc.
    Full text  WWW
    Finding newspaper articles
    Current print issues of the newspapers are found in the Serials section on Level 1.
    Electronic newspapers
    Service  Description  Coverage  Access
    Age and Good
    Weekend
    Full text version of the Age including: Accent, Business Age, Editorials,
    Entertainment Guide, Green Guide, Letters to the editor, Sunday Age. Graphics
    & classifieds not included. The Age web site http://theage.com.au/cgi-
    bin/archive.pl includes free access to the past 4 weeks issues. See also F2
    News Store
    1993-  Library
    ABIX (Australian
    Business Index)
    ABIX is a bibliographic abstracting service of chiefly Australian newspapers and
    journals, including: Australian Financial Review, Asian Business Review, The
    Australian, Business Review Weekly, Marketing, Retail World and some trade
    journals. Includes reported information on companies and industry
    developments
    Abstracts
    1981-
    Library
    Academic
    Research
    Newspapers
    (ProQuest 5000)
    Search The New York Times, Wall Street Journal, USA TODAY and Barron's.  Full text
    1990’s-
    Abstracts
    Late 1980’s
    WWW
    F2 News Store  Search a comprehensive index to Fairfax's publications for the last 11 years &  Last 11  WWW
    La Trobe University
    28
    partial index to 1986. Includes: The Age, Australian Financial Review, BRW,
    Sydney Morning Herald, Personal Investor, Shares.
    See: http://newsstore.f2.com.au/
    See also Age and Good Weekend
    years  (free site)
    Herald Sun
    Full text cd-rom of the Herald Sun. Graphics & classifieds not included. Please
    note: articles can only be downloaded onto an IBM compatible disk. View
    today’s paper at: http://www.heraldsun.com.au/ . See also Newstext
    1992/93-
    1999
    Library
    MediaScan  Selective index to articles / features / letters to the editor from: Sydney Morning
    Herald (1996-);The Age (1991-); The Australian (1991-); The Herald Sun (1991-);
    The Bulletin (1991-); The Courier Mail (1995-); Sunday Mail (1994-); Adelaide
    Advertiser (1997); West Australian (1996-1997)
    1991-  WWW
    Newstext  Provides free sample searching of articles published by NewsLimited, including:
    The Australian, Herald Sun & local newspapers. Full text available only to
    registered subscribers. See: http://www.newstext.com.au/index.htm
    See also Herald Sun
    mid 1980’s-  WWW
    (free site)
    Finding company information, rankings and industry statistics
    Articles in newspapers and journals:
    Company information, industry statistics and rankings are reported in journals, newspapers and magazines. You can find articles by using the
    previously mentioned databases and searching under company, product names and industries.
    For example:  Soft drink industry
    Coca Cola Co
    Sprite
    Information in company / market databases
    Service  Description  Coverage  Access
    Annual Report
    Collection
    Contains full text annual reports of the top 500 Australian companies.
    Updated
    annually,
    coverage
    1992-
    (previous
    years
    available on
    microfiche)
    WWW
    Global Market
    Information Database
    (GMID)
    Euromonitor’s Global Market Information Database (GMID) provides
    business intelligence on countries, markets and companies. It includes
    historical statistics and forecasts, analysis of consumers’ lifestyles,
    information sources, brand and company information and full-text market
    analysis.
    Current, with
    regular
    updates as
    data
    becomes
    available
    WWW
    Jobson’s Year Book of
    Public Companies
    Australian & New Zealand listed companies, including: address,
    directors, subsidiaries, largest shareholders, history, main activities, etc.
    Current  WWW
    Free information on the web
    Many major public companies have their annual reports available for free on the WWW. To search the internet for information, try these popular web
    search engines from the Library’s homepage:
    http://www.lib.latrobe.edu.au/reference/sjg-search.html
    Some recommended company and industry web links (these links will be updated regularly)
    http://www.lib.latrobe.edu.au/reference/ns-business.html
    La Trobe University
    29
    Printed Resources:
    Australian Grocery Industry
    Marketing Guide
    Information on distributors, supermarket suppliers, statistics relating
    to store market share, market values and volumes, competitive
    structures of the major packaged grocery market, etc
    Reference 338.1994 G873
    2001
    Business Who’s Who of Australia  Includes: Private and public companies, address, branches,
    subsidiaries, directors, key executives, capital and annual revenue,
    product range, trade names. Also includes directory of directors /
    subsidiaries and the Business Classification Index.
    Reference 338.40994 B979
    (latest ed)
    European Marketing Data and
    Statistics
    Statistical yearbook of European business and marketing information,
    including consumer market sizes, retailing & retail distribution.
    Reference
    338.094 E89 2001
    Hoovers Handbook of American
    Business
    Includes: Lists of companies by sales, most profitable, most valuable,
    rankings by industry, products and brands. Individual company
    entries include overview, contact details, sales, assets, key competitors
    and stock prices
    Reference 338.002573
    H789
    2000
    International business rankings  Printed Index to articles in the popular press  Information Desk
    016.33876 S797i
    2001
    International directory of company
    histories
    Multi-volume set covering the leading private, public and nonprofit
    companies. Includes: ownership, sales figures, company summary,
    principal divisions, subsidiaries, references
    Reference 338.7409 I61
    International marketing data and
    statistics
    Statistical yearbook of business and marketing information, including
    consumer market sizes, retailing & retail distribution.
    Reference
    338.09 I61 2000
    Kompass Australia  Product and service guide of companies in Australia.  Reference 338.002594 K81
    World Market Share
    Reporter
    Compilation of reported world market share data and rankings on
    companies, products & services
    Reference
    338.74021 W927
    2001/2002
    Australian Bureau of Statistics:
    The Australian Bureau of Statistics produces demographic, economic and industry statistics, including: exports, manufacturing and service
    industries. Use the AusStats database to locate statistics.
    *Access from the ABS web page at: http://www.abs.gov.au/ Please note: When downloading spreadsheets ignore the message about incurring
    a deduction of a specified dollar amount as this does not apply to La Trobe University users.
    Cdata代写assignment  拉筹伯INTERNATIONAL MARKETING MKT3IMK
    Australian Bureau of Statistics CD-ROM containing a demographic / economic profile of Australia’s population. Data sourced from the Australian
    Census. Book at the Information Desk.
    Year book Australia Information Desk 319.4 A9382c.a 2002


    代写assignment  拉筹伯INTERNATIONAL MARKETING MKT3IMK