代写Industry Research Project MNG93003

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  • 代写Industry Research Project  MNG93003
    Industry Research Project
    MNG93003
    Week 1
    What is Industry Research?
    Natalie Herold
    Lecture
    Today’s lecture
    •  Overview of the unit
    •  Teaching team
    •  Assessments
    •  Learning structure & learning management
    •  What is (industry) research?
    •  Tasks for the next workshop Aim of unit You be the consultant!
    The unit allows a student to complete a substanQal
    independently directed industry project using evidence-based
    research and present a well documented business report in a
    form suitable for presenta6on to a business board or
    industry panel.
     
    •  Gold Coast Tutorials (face-to-face)
    ! Fridays 3-5 pm AEDT (2-4 pm AEST)
    ! room B7.27
    Natalie Herold •  Online Lectures
    ! for all students
    ! Mondays 5-6 pm AEDT (4-5 pm AEST) Teaching team (con6nued)
    Dr Jakob Trischler Online Tutorials for Distance
    Educa6on students
    ! Tuesdays 6-8 pm AEDT (5-7 pm
    AEST)
    ! online (Blackboard Collaborate)
    Chrys Gunasekara SCU Sydney tutorials
    ! Face-to-face tutorials
    ! Fridays 12-3 pm AEDT
    !  Lismore room
    John Hopwood SCU Melbourne
    ! Please contact John by email for
    more details
    (john.hopwood@scu.edu.au) Teaching team (con6nued)
    Dr Genevieve
    Lovell
    The Hotel School Sydney tutorials
    ! Online (Blackboard Collaborate) in weeks
    1, 2, 3, 5,6,8, 9, 10, 11, 12)
    !  Face-to-face in weeks 4 and 7
    !  For more details please contact by email
    (genevieve.lovell@scu.edu.au)
    Dr Alana Harris
    The Hotel School Melbourne tutorials
    !  face-to-face
    !  Mondays 2-3.30 pm AEDT
    !  Room 3.12
    Dr Farai Manwa
    •  AddiQonal support (if required) for
    accounQng and finance research projects
    •  ! for all students (only if referred to by
    primary tutor)
    Assessments
    •  Short wriEen response
    Week 3 date: Sunday 27 November, 11:00pm
    500 words
    15%
    •  Research proposal (presentaQon recorded through Blackboard
    Collaborate)
    Week 6 date: Sunday 18 December, 11:00pm
    max 15 minutes
    35%
    •  Research Report
    Week 13 Sunday 5 February, 11:00pm
    7000-7,500 words
    50% This unit…
    IS DIFFERENT!!!
    Learning Structure
    •  1 hr Collaborate lecture
    –  Sundays, 5pm-6pm AEST
    •  2 hr tutorial & consulta6on 6me
    –  Check last slide for tutorial Qmes at your locaQon
    –  Par6cipa6on is essen6al and expected!
    –  CombinaQon of interacQve online tutorial and consultaQon
    Qme to discuss the progress of your research projects
    Independent study with support by your tutor
    (know who your tutor is!) Learning Management
    Independent Work
    –  Self-directed!!! ! Tutor is a GPS device we are here to let you
    know when you are off track but you have to do the driving
    –  You will have to research and conduct a literature review! You
    will have to know:
    •  how to access the databases in the library
    •  how to sit for hours and read / review / take notes / read
    代写Industry Research Project  MNG93003
    We cannot do this for you!
    Use of Readings and Unit Resources
    –  It is very unlikely that there are any unit materials that you will
    reference in your report.
    –  The readings are there to help you develop a template / tools
    for your research project Learning Management
    •  Par6cipa6on in tutorials is essen6al and the foundaQon for
    progress in this unit
    •  Communica6on:
    –  Your tutor is your primary project-related contact!
    –  Use Discussion Board to post your quesQons!
    •  A challenging aspect of this unit is working with an external
    organisaQon (and with respect to ethical clearance*) Advice for the unit
    •  Choose a project in your discipline!
    •  Amend tutorials!
    •  ‘Complexity is a killer’ keep the following things simple:
    –  Scope of your research
    –  Research design (how you go about collecQng data)
    –  Your language and use of jargon (write with your audience in mind, they are pracQQoners, not
    academics!)
    •  Time… Time… Time… - it is not on your side!
    –  In 13 weeks you need to deliver a big research project. You need to dedicate many hours per
    week, every week, towards your project (remember it is a double weighted unit).
    •  Ask for Help Ooen / Listen to response well!
    –  We are here to help, we want everyone to succeed… when we give informed advice we
    appreciate it if such advice is integrated into a project / plan
    –  Only speak to 1 person (your tutor) about your project!
    •  Keep it Real!
    –  You are doing industry research to improve an organisaQon or understand a sector… Don’t get
    too academic with your argument but also don’t disregard good theories Textbook(s) all as ebooks through
    SCU library!
    MAIN TEXTBOOK:
    Hair, JF, Celsi, M, Money, A, Samouel, P & Page, M
    2016, Essen<als of Business Research Methods, 3rd
    edn, Taylor and Francis, New York.
    ebook available at:
    hmp://scu.eblib.com.au.ezproxy.scu.edu.au/patron/
    FullRecord.aspx?p=2166415
    Hardcopy available through the Coop bookshop
    www.coop.com.au Textbook(s) all as ebooks through
    SCU library!
    Crowther, D & Lancaster, H 2008, Research Methods; a
    concise introduc<on to research in management and
    business consultancy, 2nd edn, Elsevier, Oxford.
    ebook available at:
    hmp://scu.eblib.com.au/patron/FullRecord.aspx?p=978936
    Hardcopy available through the Coop bookshop
    www.coop.com.au Textbook(s) all as ebooks through
    SCU library!
    Yin, R 2011, Qualita<ve Research from Start to Finish,
    Guildford Press, New York.
     
    ebook available at: hmp://scu.eblib.com.au.ezproxy.scu.edu.au/
    patron/FullRecord.aspx?p=593773
    Hardcopy available through the Coop bookshop
    www.coop.com.au Today’s lecture
    – What is industry research
    –  Ideate on a project! What is research? What is research?
    Research is a process of invesQgaQon that
    adopts previously used approaches to develop
    new understandings knowledge
    The objec<ve of academic research, whether by
    sociologists, poli<cal scien<sts, or anthropologists, is to try
    and find answers to theore<cal ques<ons within their
    respec<ve fields. In contrast, the objec<ve of applied social
    research is to use data so that decisions can be made.
    - Herbert J. Rubin, Applied Social Research, p6-7
    What is research
    •  Study guide:
    fundamentally, all research aims to improve outcomes
    through developing knowledge and ac<ons to
    address problems.
    •  Two types of research: Social & Applied
    For the academy For the Industry/Company What is research in the context of a
    business or organisaQon?
    Resource-based view of the firm
    Barney (1991) & Peteraf (1993)
    •  A firm is a collecQon of
    resources. The resources have
    the potenQal to create
    sustainable compeQQve
    advantage if they are a) valuable,
    b) rare, c) hard to copy, d)
    immobile
    Grant (1996)
    •  Human producQvity is knowledge
    dependant; thus the knowledge
    held or created by a firm is a
    major source of their
    compe66ve advantage But truly… what is research about
    ! Undertaking an invesQgaQon to:
    •  Develop new knowledge
    •  For the purpose of solving problems or
    improving outcomes
    •  While adhering to established pracQces and
    approaches
    Processes for undertaking research Evidence based research What is evidence-based?
    What is evidence-based research
    DefiniQon from your study guide:
    •  It replicates, in part or in whole, previously used/validated research
    approaches or studies
    •  Is embedded in, linked to, and references a research discipline
    (such as the management or finance discipline) and seminal, peer-
    reviewed research within that discipline
    • CriQcally evaluates the use of research tools, design and analysis
    procedures to ensure that the research conclusions are derived
    effecQvely
    • Produces results and conclusions that are jus6fiable and
    defendable in front of peers, business managers alike and other
    researchers
    Processes for undertaking research Deciding on a research project
    Organisa6onal and/or
    staff performance
    analysis
    (most common approach)
    Feasibility study /
    Business plan
    (mostly for new ventures or
    business expansion)
    Process gap analysis
    (process evaluaQons) Deciding on a research conQnued
    What is the problem? Find a real world problem to solve! Important points to consider when
    deciding upon your research topic
     
    • Try to sQck with your academic discipline
    • Access to a company/organisaQon
    •  Ideally your current or a previous employer/your own
    business
    • AlternaQvely, a community group you’re involved with
    • AlternaQvely, a friend’s/family member’s business
     
    • What is/was the most pressing problem in my company?
    (employed)
     
    • What do I need to know to make my own company more
    successful? (self-employed) Other things to consider when
    deciding upon your research topic…
    the next steps
     
     
    • What have other people done (literature review)?
    •  What is the standard in my industry/ discipline?
    •  What knowledge do I need to improve the situaQon?
    •  What is the most effecQve way to collect such knowledge?
    •  How can I be sure that the conclusions I come up with are valid and
    unbiased? Check out some research that is out
    there
     
     
    McKinsey&Company hmp://www.mckinsey.com/insights
     
    Boston Consultancy Group hmp://www.bcg.com
     
    PriceWaterhouseCoopers hmp://www.pwc.com
     
    EY hmp://www.ey.com
     
    KPMG hmp://www.kpmg.com
     
     
     
    This week’s task Prepare for tutorials
     
    Think of
    •  a partner organisaQon for your project
    •  a specific, real-life problem this organisaQon is
    faced with
    •  All ideally within the discipline of the degree
    you are enrolled in
    Distance Educa6on students
    See you @ the first online tutorial with Jakob
    This Tuesday 6 8 pm AEDST (5 7 pm AEST)
    Blackboard Collaborate
     
    Gold Coast students
    See you @ the first face-to-face tutorial with Suman
    This Friday, 3 - 5 pm AEDST (2 4 pm AEST)
    Room B.7.27
     
    SCU Sydney students
    See you @ the first face-to-face tutorial with Chrys
    This Friday, 12 3 pm
    Lismore Room SCU Melbourne students
    contact john.hopwood@scu.edu.au for more details
     
    代写Industry Research Project  MNG93003