代写 Deakin MMK101 Marketing Report

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MMK101 T1 2016 Marketing Report (50%)

Individual Assignment

Part 1: Market Environment Analysis (25%)

2000 Words (+/- 10%)

Due Date: 11 April @ 9.00 AM week 5

ULO 1, 2

Part 2: Marketing Strategy Recommendations (25%)

2000 Words (+/- 10%)

Due Date: 23 May @ 9.00 AM week 11

ULO 3

This assessment is designed to allow students to analyse real-world problems and propose solutions to a

company to address their current objectives. This is consistent with the Learning Outcome 1, 2, and 3 of

the unit which is as follows:

ULO1

Identify and explain theoretical concepts and the marketing mix

elements employed in marketing strategy development

GLO 1

ULO2

Explain the use of market information in developing segmentation

and positioning strategies

GLO 1, 3

ULO3

Apply the marketing concept and marketing strategy in various

contexts including profit and not-for-profit organisations,

including government

GLO 1, 4

The assignment topic presented here is supported by Medibank. The best assignment projects will be

reviewed by the marketing team of Medibank and be rewarded with a Certificate of Excellence.

Word count includes tables and figures. Word count does NOT include background summary, table of

contents, references, appendices.

Organisational Context: Medibank Travel Insurance

Medibank currently offers various insurance products for consumers in Australia. Travel insurance is one

of the products that needs further development as Medibank is currently behind other travel insurance

companies in terms of market share in Australia. The company would like to re-launch its travel insurance

product to seriously compete with other leading providers of travel insurance and to appeal to various

target segments. You will be writing a report for Medibank in two parts. The first part establishes the

current environment that Medibank is operating in. The second part of the assessment, applies the

intelligence that you have gathered to develop a marketing Strategy that will assist Medibank in

establishing itself within the travel insurance market.

Your report should include the following components.

Part 1: Market Environment Analysis

Section Details

1 Industry Overview and Product Description

2 The Company’s Micro and Macro Environment

3 Market Segmentation

4 Market Targeting and Consumer Profile

5 Differentiation and Positioning

6 Conclusion and Implications for Marketing Strategy

The environment analysis and consumer profile discussed in Part 1 of the report will be the basis from

which the marketing strategy recommendations are proposed in Part 2. The feedback you will receive for

Part 1 of the report should be used to strengthen your discussion for marketing strategy in Part 2 of the

report.

Part 2: Marketing Strategy Recommendations

Section Details

1 Background Summary of Part 1

2 Products and Services

3 Pricing

4 Place and Distribution

5 Promotional mix

6 Conclusion of Part 1 and Part 2 with implications for the company

DO NOT contact the organisation or its personnel in relation to this assignment project.

Please note the following:

1. You must name your assignment file for submission as: surname_student ID_MMK101 (for

example: smith_123456789_MMK101) and it MUST be a single (1) Word document.

2. Once you have done this please follow this step-by-step assignment submission guide:

http://www.deakin.edu.au/students/clouddeakin/help-guides/assessment/assignments

3. If this still does not allow you to submit your assignment then you may be experiencing an IT issue.

If this is the case, you are best to urgently contact the Deakin University Student IT Help Desk.

Their contact details can be found at: http://www.deakin.edu.au/current-students/it-support/it-

service-desk/index.php

4. Please note that by clicking the SUBMIT button in the online assignment Dropbox, you are

declaring that the work submitted is entirely your own, except where material quoted or

paraphrased is acknowledged in the text. You are also declaring that it has not been

submitted for assessment anywhere previously (that includes any previous attempts

you may have made in this unit!).

5. If you have any queries or need clarification regarding this assignment please refer to the

Assignment FAQs on CloudDeakin in the first instance.

6. Draft Checking:

- You can check your draft for plagiarism using Turnitin if you choose but it is not a requirement.

Also, DO NOT submit a copy of your Turnitin report from “check your draft” folder.

- DO NOT submit a Deakin University Assignment Coversheet – see point 5 above.

- DO NOT submit a hardcopy of your assignment.

- Although you have until 9.00 AM AEST/AEDST on the due date to submit, no teaching team

member will be available to assist you outside business hours on that date.

Academic Integrity, Plagiarism and Collusion: Plagiarism and collusion constitute extremely serious

breaches of academic integrity. They are forms of cheating, and severe penalties are associated with them,

including cancellation of marks for a specific assignment, for a specific unit or even exclusion from the

course. If you are ever in doubt about how to properly use and cite a source of information, consult your

lecturer or the Study Support website http://www.deakin.edu.au/students/study-support/referencing

 Plagiarism occurs when a student passes off as the student’s own work, or copies without

acknowledgement as to its authorship, the work of any other person or resubmits their own work

from a previous assessment task.

 Collusion occurs when a student obtains the agreement of another person for a fraudulent

purpose, with the intent of obtaining an advantage in submitting an assignment or other work.

Work submitted may be reproduced and/or communicated by the university for the purpose of assuring

academic integrity of submissions (http://www.deakin.edu.au/students/study-

support/referencing/academic-integrity).

代写 Deakin MMK101 Marketing Report

Wr iting and formatting:

General writing issues such as poor spelling, grammar, English expression, formatting, and the like

will attract penalties ranging from 10% to 100% of the total assignment marks depending on

severity. This is to be formatted as a business report (not an essay) and is to be written as if you are

an independent business consultant – NOTE: Letter or Memorandum and Methodology sections are

NOT required. Your assignment is to be formatted as follows:

- Word document format only, A4 size

- One (1) single file

- 12 point, Times New Roman font

- Fully justified paragraphs, 1.5 or double spaced

- Normal margins (2.54 cm left, right, top and bottom)

- Made up of Title Page, Background Summary, Table of Contents, and relevant headings

described in page 2 of this document.

Word count:

Assignments which go over the word limit (+/-10%) will, in fairness to other students, be penalised

between 10% and 100% of the available marks depending on severity. The word count does not

include the Title Page, Executive Summary, Table of Contents, Reference Lists, and Appendices but

does include everything else (i.e. In-text citations, tables, and figures).

Sources of information:

It is required that you utilise, and correctly reference, at least (minimum) 10 references throughout

the report, with a minimum of 50% of these being peer-reviewed articles (you can view this video

guide to help finding peer-reviewed articles), and you must correctly use the Harvard style of

referencing in this report. If these are not done correctly, you will be penalised between 10% and

100% of the available marks depending on severity.

Extensions/Late submission:

Extensions to the dates for submission of this assignment will be considered only if a written request

with supporting documentation is submitted and negotiated with the Unit Chair at least 72 hours

BEFORE the due date/time of submission. Assignments submitted late without an extension being

granted will not be marked. These will be held until final grading and may be taken into consideration

in a pass/fail situation. Please note that for an assignment to be considered in this manner it must be

submitted no more than 7 days after the stated due date for submission. Further, if you find yourself

in this situation the Faculty of Business and Law policy in these cases is that students need to achieve

at least 45% overall for any concessions for your late assessment to be taken into consideration.

代写 Deakin MMK101 Marketing Report